86: Leading a Billion $$ Company into its next Iteration by Erik Coover

Today, we continue the conversation with a young executive who is poised to take a billion dollar company into its next iteration.  Captaining his prestigious Arizona State U golf team where he earned his Business Communications degree, he went on to do an intensive leadership development course at Harvard Business school in 2019. Erik Coover is currently the Chief Visionary Officer at Isagenix International where he leads the company’s fastest growing demographic: millennials!  

Earning Marketing Executive of the year in 2015 by the American Business Awards, Erik is leading his company’s aggressive sustainability initiatives with a goal of zero waste packaging by 2028.

Married to his dynamo wife Peta Kelly who was featured in Forbes magazine for Best 30 under 30 and is blissed out as Mother to Sol (3) and Pax (5 months) – she has wrangled him out of the US & then UK and back to her home beaches of Perth, Australia.

Thanks Erik for speaking to our community of dreamers who listen intently on what it takes to “live your dream”…

The Goods on Erik:

Erik entered the family business during college as an Isagenix Independent Associate, soon generating a six-figure income.* After graduating with a degree in business communications from Arizona State University, he decided to join the corporate team. His passion quickly catapulted him to success doing what he does best: uniting people and empowering them to be the best they can be.

As the Chief Visionary Officer, Erik is the leader behind the company’s fastest-growing demographic: millennials. He urges all 18-to-35-year-olds to own their life physically and financially, and through their contributions, create freedom and a lasting legacy.

Erik is also spearheading the company’s aggressive sustainability initiatives with a goal of zero waste packaging by 2028. As a young executive, Erik is a role model to others and leads by example. In 2015, he was awarded Marketing Executive of the Year by the American Business Awards® for his hard work and dedication. Erik recently completed the intensive Executive Education Program for Leadership Development at the Harvard Business School.

His ‘Sol’ Reason to Keep Going

While sharing Isagenix is a passion that has come easily for Erik, he’s always had an affinity for golf. He was the team captain of the Arizona State University golf team while in college and now plays for fun and uses the golf

The Podcast's 7th Season
Welcome to In the Game, a podcast where we aim to touch, move and inspire you to what's possible in life. My name is Sarah Maxwell and I am a self-proclaimed relationship engineer. Ever since I was a little girl, I was curious about how people work and how they interact with one another. With a degree in biopsychology representing my country of Canada in beach volleyball. With a degree in biopsychology representing my country of Canada in beach volleyball, retiring from sport into mindset and purpose coaching, I now spend my days running Chatta-box Media, where we aim to story-tell for brands through the medium of podcasting, all while raising an eight-year-old daughter with my partner of 24 years. We are now in season seven of this podcast, featuring a special series on women called who Knew that Was Work aimed at young women who want to broaden their horizon when it comes to career choosing.

Go deeper into the pod and discover incredible stories of changemakers who manifest their dream lives. Gain tangible tools to apply to your own life by scrolling back to that initial season where we were more workbook focused. Have a laugh when we initially were coined the Nat and Sarah show, when my five-time Olympian partner, natalie Cook, and I bantered and had loads of fun interviewing and discovering our common passion individuals who rise to the occasion in life. Okay, now it's time to dive on in to this episode.

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