79: Creating the New Normal in Business by Andrew McWhirter & Rana Saini

Today, we continue the conversation with the founders of The Influencer Project. The “bro-mance”  between Andrew McWhirter & Rana Saini has been an evolution of their diverse backgrounds in the foray of so many aspects of business and life. For Andrew, the past 15yrs has been about buying & selling businesses, raising capital and creating one business venture after another – never really stopping until complete burnt out leveled him with a diagnosis of a stress condition.  

Meanwhile, the young whipper-snapper Rana was starting his foray into business inside the fitness industry. Quickly realizing that the word “lifestyle” didn’t exist under the grind of: market, sell, hire, fire, create systems, be on top of finances and maintain cash flow – he discovered online marketing and lead systems as a way out to free up some of his time for his wife and what other things he loved in life.

Their mutual love of marketing and business growth teamed them back up after Andrew had been one of Rana’s first business mentors. Together, they are innovating the digital-online marketplace with innovative social-strategies for business influencers who are looking to be on the leading edge.

Ok boys, I know business is going gang busters at the moment so totally appreciate this moment to pause and reflect on what led you to here…

The Goods on The Influencer Project:

The Influencer Project was founded in 2015 by Andrew McWhirter and Rana Saini. Originally, Evolve Digital Agency, the main focus was on full-service digital services and Facebook marketing. Since its origins, The Influencer Project has grown and expanded into a fully fledged training and coaching organisation for business development. The business frameworks designed by Rana and Andrew have generated millions of dollars in new business for their clients and they are passionate about sharing their strategies to help their clients grow their own businesses. Today, Rana continues to innovate the digital online marketplace for both his business and that of his clients to build systems for business growth and create innovative social strategies for business influencers looking to lead their marketplace. Andrew now wakes up every morning feeling inspired to help other potential 'Influencers' grow their community and enjoy the by-products of the growth that can come from this.

Contact Andrew & Rana:

         Website:

The Podcast's 7th Season
Welcome to In the Game, a podcast where we aim to touch, move and inspire you to what's possible in life. My name is Sarah Maxwell and I am a self-proclaimed relationship engineer. Ever since I was a little girl, I was curious about how people work and how they interact with one another. With a degree in biopsychology representing my country of Canada in beach volleyball. With a degree in biopsychology representing my country of Canada in beach volleyball, retiring from sport into mindset and purpose coaching, I now spend my days running Chatta-box Media, where we aim to story-tell for brands through the medium of podcasting, all while raising an eight-year-old daughter with my partner of 24 years. We are now in season seven of this podcast, featuring a special series on women called who Knew that Was Work aimed at young women who want to broaden their horizon when it comes to career choosing.

Go deeper into the pod and discover incredible stories of changemakers who manifest their dream lives. Gain tangible tools to apply to your own life by scrolling back to that initial season where we were more workbook focused. Have a laugh when we initially were coined the Nat and Sarah show, when my five-time Olympian partner, natalie Cook, and I bantered and had loads of fun interviewing and discovering our common passion individuals who rise to the occasion in life. Okay, now it's time to dive on in to this episode.

Ge...