This is Strategy, too

Author: Keith King & Laura King
Published: Thu 13 Feb 2025
Episode Link: None

Keith and Laura dig into strategies for personal growth, achieving long-term goals, and creating meaningful change. The couple returns to insights from Seth Godin’s book, “This is Strategy.” The conversation explores six core elements from section 63—truth, assertions, alternatives, people, money, and time—and how these can be applied to real-life challenges.

Keith shares his struggles with short-term successes that fail to become sustainable habits, and the difficulties of maintaining long-term consistency. For Keith, the key lies in “focused action”—breaking down large goals into manageable steps while embracing mistakes as opportunities to learn. He highlights the importance of being honest about where you are (truth) and devising flexible plans (alternatives) when things don’t go as expected.

Laura emphasizes the power of small wins in creating meaningful change over time. She shares her own experiences with incremental progress and how small actions build momentum toward larger goals. Laura also underscores the importance of surrounding yourself with supportive people who align with your vision while avoiding “energy vampires” who may derail your progress.

By combining Keith’s focus on actionable steps with Laura’s emphasis on grounded progress, the couple focus on incremental progress rather than immediate results, embrace failure as part of the process, and use tools like reflection and planning to stay adaptable. Whether you’re pursuing health goals or professional aspirations, building a strong foundation is essential and offers a balanced approach to navigating life’s challenges while staying resilient in pursuit of your dreams.

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This is Strategy too - Episode 77

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