In Focus: All Things Video Marketing
Welcome to "In Focus," your definitive guide to excelling in the world of video production and marketing. In today's content-driven landscape, everyone knows that video is not just a tool—it's the medium that drives engagement, conversions, and brand loyalty. Whether you're strategising for a global campaign or just looking to elevate your brand's content, we delve into the methodologies, tools, and best practices that can transform your marketing strategy. From the intricacies of storytelling and production techniques to decoding audience analytics and maximizing ROI, "In Focus" is designed for those who are eager to harness the full power of video. Stay ahead of the curve and keep your brand's content strategy in sharp focus. Subscribe now!
Find more gold here: https://jonesroadproductions.com/
- Update frequency
- every 28 days
- Average duration
- 19 minutes
- Episodes
- 21
- Years Active
- 2023 - 2025
EP20: Invisible Videos
Hi, we’re Ben and Tash, and today we're diving into the world of Invisible Videos — the kind that get views but no real results. It’s time to stop making content that goes unnoticed.
Join us as we sha…
Join us as we sha…
00:17:09 |
Mon 16 Jun 2025
EP19: First 4 Shots
🎙️ Ever wonder why some videos grab attention instantly while others fall flat? In this episode of In Focus, we dive deep into the crucial 4-shot rule of video marketing.
Learn why these opening momen…
Learn why these opening momen…
00:17:00 |
Thu 12 Jun 2025
EP18: Value Based Content
Discover the proven connection between educational content and business growth. Learn how successful businesses use value-driven content to establish authority and convert viewers into customers.
Indu…
Indu…
00:18:39 |
Wed 28 May 2025
EP17: Why Youtube is #1
We are back again with another episode! Dive into the real power of YouTube in 2025 with Ben and Tash from Jones Road Productions. We will break down why YouTube dominates the digital landscape, with…
00:23:43 |
Tue 25 Mar 2025
EP16: 2025 Back into 'em
Thrive in 25 etc etc. A quick catch up as we smash 2025 out the park! A year of big changes, yet to be revealed. Tik Tok got the boot but the Don has quickly gone into bat for the tech titans. Genera…
00:24:50 |
Wed 22 Jan 2025
EP15: Must Do's heading into Xmas
Holy hecker, it's christmas time and the gift of In Focus keeps on giving. Catch these must do tips and tricks to elevate your business coming into 2025!
00:16:05 |
Thu 05 Dec 2024
EP14: Artificial Intelligence Part 2
Today we are talking about our top 3 AI tools we use that to make our work life so much easier. It's not about replacing jobs or doing less work, but more about being efficient and finding ways we ca…
00:25:13 |
Mon 25 Nov 2024
EP14: Artificial Intelligence Part 1
Beware the robots are not coming, they're just going to guide you along your way. The buzz word of 2023 (apart from authentic & personal branding). We dive into the hot topic that is AI and how it ca…
00:16:34 |
Fri 01 Nov 2024
EP13: Value added content
You'll be amazed at the value you can provide for your clients and they will still come back to you. Don't be afraid to pull the curtain back and give away a bit of free advice, we tell you why!
00:13:13 |
Mon 21 Oct 2024
EP12: Repurposing video content
How to keep making that content cannon pop off again and again and again. Don't just post that beautiful once! Chop screw and repurpose so you can really get your moneys worth.
00:12:04 |
Mon 14 Oct 2024
Ep11: Long Form vs Short Form
The podcast nobody asked about while it was gone, we are back on the air ladies and gentlemen!! Giving the people the good oil on all things video marketing. Today we delve into the most talked about…
00:18:51 |
Tue 08 Oct 2024
Ep10: In Focus - Filming Yourself
Now this isn't just for our content creators on OnlyFans. We breakdown the basics of filming yourself, what gear to use (it's not the most important thing), lighting, audio. The whole kit and caboodl…
00:14:32 |
Tue 02 Jul 2024
EP9: In Focus - What does it take to make a video?!
Despite our ability to make the process smooth stress free and easy, there is a lot of work that goes on behind the scenes (mainly Tash) that enables such a seamless shoot. We cover EVERYTHING on thi…
00:29:36 |
Tue 25 Jun 2024
EP8: In Focus - Subtitles
We are all guilty of this one thing... Watching videos on social media on mute. Now that means, if you are posting videos on social media YOU MUST DO THIS one thing. Add subtitles to all of your vide…
00:12:29 |
Tue 04 Jun 2024
EP7: In Focus - Client Testimonials
Why talk about how great your business is when you can get other people to do the job for you! Today we delve deeeeep into the tried and true methodology of client testimonials. Tash takes the drivin…
00:19:45 |
Wed 03 Apr 2024
Ep6: In Focus - Who Are We
Pulling back the curtain to reveal the founders Ben & Tash at Jones Road. One pretty predictable rise to fame and an unexpected rise from the ashes for one phoenix.
Find more gold here: https://jones…
Find more gold here: https://jones…
00:28:28 |
Thu 07 Mar 2024
EP5: In Focus - Where did Live Streaming go?
Big old throwback to 2017 with this one. Remember when you would "Go Live"? Yeah nah, me neither. Whatever happened to live streaming, is it still a relevant medium thes days?
Find more gold here: htt…
Find more gold here: htt…
00:12:24 |
Mon 22 Jan 2024
EP4: In Focus - How much does a video cost?
This is the number on question we get asked when we begin a video project. How much does video production cost? Similar to, "How long is a piece of string?" we dive into all the different factors tha…
01:03:07 |
Mon 15 Jan 2024
EP3: In Focus - Storytelling
Storytelling. Since we were born we have been listening and telling stories, but what makes a story so captivating, and how can we harness the power of storytelling when creating video? Join Ben & Ta…
00:19:14 |
Fri 29 Dec 2023
EP2: In Focus - What is Video Marketing
We all know what marketing is and we all know what video is. In this episode we throw both ideas into the blender and drink the smoothie that is Video Marketing digesting the ingredients to better un…
00:14:04 |
Tue 29 Aug 2023
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