🔓 62: Read the room

Presenting your strategy to an executive audience.

• Community Industry News:
  • Sweta Shetty joined Hindustan Times as Community Manager
  • Amanda Martin was promoted to Head of Community at Unbounce
  • Kemi Kale was promoted to Head of Community Management, Community and Impact at Meta 
  • Jelena Zanko was promoted to Director, Community Management at Imply
  • Commsor raises $50M in a Series B round
  • Brian joined Commsor as SVP, New Products
    • Community-Led Product Ideas Survey
• Executive readouts and alignment:
  • 23: Be bold. Be brief. Be gone.
  • Elements we discussed:
    • Opportunity Statement/Why
    • Scope
    • Research
    • Company/Community Goals
    • Business ROI
    • Health Metrics/Benchmarks
    • Integrated Approach/Collaboration
    • Strategy Components
    • Personas
    • Programs
    • Staffing Plans/Resources Required
    • Platforms
    • Milestones & Roadmap
    • Next Steps
  • Aftershow:
    • Jada on the process