Machine learning powered micro-segmentation and customer messaging to drive revenue lift
- Author
- Chip Alexandru
- Published
- Tue 19 May 2020
- Episode Link
- https://implemented.simplecast.com/episodes/ai-powered-automated-micro-segmentation-and-messaging-to-deliver-customer-relevancy-9GLYbodU
Conversation with Jamie Miller, CEO of Amplero, a leading AI-powered personalization platform. We cover key trends in marketing technology. Jamie shares his view on the benefit of delivering personalization at micro-segment level and success stories. We end with Jamie's perspective on what will change post-Covid with regard to the use of technology in the marketing departments.
