Completing the customer journey loop, linking digital interactions with phone conversations

Gregg Johnson, CEO at Invoca,  a leader in call tracking and conversational analytics, discusses how Invoca helps marketers complete the customer journey, when customers moves between online research and discovery and offline/call center interactions. We touch on how to use AI on Conversational data to generate business insights while ensuring privacy and compliance. We end with Gregg's view on the future applications of voice technology.