Advanced analytics/AI based, one-to-one marketing communication at scale, assortment and store optimization
- Author
- Chip Alexandru
- Published
- Tue 07 Apr 2020
- Episode Link
- https://implemented.simplecast.com/episodes/interview-with-antti-syvaniemi-ceo-houston-analytics-zeh2JLj5
Conversation with the Antti Syväniemi, CEO of Houston Analytics about practical application of Analytics and AI.
We cover how AI and Advanced Analytics can support human decision making in 1 to 1 marketing at scale and store/assortment optimization. We also discuss how companies could implement such solutions and what benefits could be expected. Finally, Antti shares his views on what will change with regard to companies using data and analytics, once current Corona virus crisis is over.
