Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
- Update frequency
- every 3 days
- Average duration
- 13 minutes
- Episodes
- 522
- Years Active
- 2021 - 2025
Blogcast: Two Buyers Talked … and Nothing Bad Happened
This is an Impact Pricing Blog published on July 14, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/two-buyers-talked-and-noth…
Let Your Customers Help You Price with Scott Kelly
Scott Kelly is the founder and CEO of Blackdog Venture Partners, and he has been for 25 years. He's the host of VC Fast Pitch and he has about a dozen companies with the name Blackdog in them. Scott …
Blogcast: Everyone’s Talking About AI. Almost Nobody’s Using It.
This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/everyones-talking-about-ai…
AI SEO and the Future of Brand Discovery with Bryan Phelps
Bryan Phelps is the founder and CEO of Big Leap, a digital marketing agency he's been running for 17 years. He's been working in digital marketing and SEO since college and recently served as a juror…
Blogcast: Product-Market Fit Is Overrated for Pricing
This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/product-market-fit-is-over…
Why Pricing Deserves a Seat at the CEO Table with John Norkus
John Norkus is the founder of chiefpricingofficer.com and has led pricing transformation teams at several large consulting companies including Deloitte and KPMG. He started his career as an aircraft …
Blogcast: When Pricing Becomes Sleazy Manipulation
This is an Impact Pricing Blog published on June 23, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/when-pricing-becomes-sleaz…
How Many Agents Should Pricing Software Have? with Steven Forth
Steven Forth is the founder and CEO of Ibbaka and by far Impact Pricing's most frequent guest. He's currently developing ValueIQ, a set of agents for pricing and value advisory work that will soon be…
Blogcast: The Secret Link Between Market Segments and the “Will I” Decision
This is an Impact Pricing Blog published on June 16, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/the-secret-link-between-ma…
How to Turn Vendors Into Paying Customers (And Other Pricing Secrets) with Ashish Gupta
Ashish Gupta, founder and CEO of ScaleUp Exec, brings a unique perspective to pricing from his experience building and selling multiple companies across technology, e-commerce, and subscription busin…
Blogcast: Why Pricing AI Is So Hard
This is an Impact Pricing Blog published on June 9, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/why-pricing-ai-is-so-hard/
I…
How AI Is Breaking Traditional Per-User Pricing Models with Craig Wilson
Craig Wilson, Director of Pricing and Packaging at Moody's Analytics, brings extensive experience from major financial services companies including S&P and Experian. Starting his career in financial …
Blogcast: Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
This is an Impact Pricing Blog published on June 2, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/jobs-to-be-done-vs-problems…
COMPASS Framework: Rethinking Pricing Metrics in the Age of AI with Steven Forth and Michael Mansard
Steven Forth has been a frequent guest on Impact Pricing and is a co-creator of the COMPASS framework. Michael Mansard is the Principal Director of Subscription Strategy at Zora. He's an investor in …
Blogcast: Value Is Not the Same as Willingness to Pay
This is an Impact Pricing Blog published on May 26, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/value-is-not-the-same-as-wi…
How to Benchmark Your Pricing Like AI Models with Steven Forth
Steven Forth is the Co-founder and Chief Value Officer at Ibbaka, a leading value and pricing consulting firm. With deep expertise in AI applications for pricing and value modeling, Steven is at the …
Blogcast: The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them
This is an Impact Pricing Blog published on May 19, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/the-two-questions-every-buy…
How AI is Breaking Traditional Per-User Pricing Models with Alan Hollander
Alan Hollander, VP of Offer Packaging and Pricing Strategy at Blackbaud, has led pricing initiatives for six years. With nearly three decades in pricing, his impressive career began in 1994 when Tom …
Blogcast: Markets Don’t Segment By Industry; Buyers Segment By Problem
This is an Impact Pricing Blog published on May 12, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/markets-dont-segment-by-ind…
Why Most Companies Are Pricing Wrong: The Hidden System Behind Google's Million Daily Price Changes with Gary Bailey
Gary Bailey is the founder at The Talent Capitalist, where he teaches monetization as a discipline, and serves as a finance and monetization consultant at FinTech Strategic Advisors.
With a backgrou…