079 - Jeff Sanders, Digital Marketing Manager, Life Fitness

In This Episode:

• How
  Jeff used the school of hard knocks to carve out his space at Life
  Fitness.


• How
  LifeFitness is using technology and language partners to
  efficiently manage an international presence.


• The
  convergence between marketing technology and marketing
  psychology.


• An
  inside look at Life Fitness’ transformation of their marketing
  strategy.


• How
  Jeff Sanders developed the moniker “JSand for Mayor”.

Quote:

“Really what we are trying to do
is create an impact across the globe.” - Jeff Sanders