038: Pat Boulard – IMA COO, Research Head and Axellium Co-Founder – on the intersection of IT and Marketing and the importance of Data Driven decision making

Pat Boulard is co-founder and managing partner of Axellium where his experience with IT, Operations and Data Analysis helps companies increase productivity and performance. Pat is also Chief Operating Officer and Head of the Research Lab at the Internet Marketing Association. He has his thumb on the pulse of trends and signals within marketing and modern business.