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021: "Modern Marketer" and "Customer-Centric" Defined by Microsoft CMO-Lead Jeff Marcoux

Author
Dominick Sirianni
Published
Mon 05 Jan 2015
Episode Link
https://imanetwork.libsyn.com/021-modern-marketer-and-customer-centric-defined-by-microsoft-cmo-lead-jeff-marcoux

Keep hearing about the need to make your organization “customer centered”? Is all the talk about being a “modern marketer” a little confusing and frustrating? Learn what each of those terms mean and get suggestions from IMA Board Member and Microsoft CMO Lead Jeff Marcoux.

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