IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about:

• Sean's role at Mapp Digital and the makeup of his team [5:20]
• Why they perform consumer surveys [8:15]
• Why th…

Notable Sections:

• Catherine's background and role at Oracle Marketing Cloud [1:47]
• Why it's important to work directly with customers [4:30]
• Here approach to helping customers [8:03]
• How to differen…

In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMP…

Notable Sections:

• About Petra and Red Pantz [1:20]
• Petra's advice to young women who want to lead [3:55]
• Petra's favorite thing to do when she needs a laugh [4:50]
• How Petra battles the 3:00pm slump…

Notable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "make it rain" content [4:04] How to better reach your audience [5:30] Why you nee…

"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos

In This Episode:

• What makes a great leader? [2:11]
• Briana's biggest adv…

"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most effective for you." - Dominick Sirianni

In This Episode:

• How education and Holly…

In This Episode:

• Titina's background and how she got into her current field [2:22]
• What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 …

In This Episode:

• What Keith is working on at Enclave for the Las Vegas area [3:09]
• Why Vegas is a faster growing music destination than Nashville [4:50]
• The opportunity he saw that lead to creating …

In This Episode:

• How he created Conversion Fanatics
• The major problem he sees company’s facing with their conversion
• Why getting more “eyeballs” isn’t necessarily the best option
• How to sell a focus…

In This Episode:

• The recent IMPACT16 event in the Cayman Islands
• How the IMA and Cayman Enterprise City started working together
• How the IMPACT conference has evolved over time
• Why starting a busine…

In This Episode:

• The common thread between all of the roles he plays.
• Why pop ups are annoying and what you can do about it.
• His thoughts on the upcoming Twitter changes.
• What he’s putting together …

In This Episode:

• How to convert digital imagery into real value and dollars.
• Why your landing pages need to be optimized for mobile when marketing on instagram.
• Why getting on Instagram today will b…

Watch the webinar:

http://bit.ly/imaleadervideo

Watch the presentation:

http://bit.ly/imaleadervideo

In This Episode:

• How Penguin Pick-Up was created to solve the logistical problems around online ordering.
• How Egil created Penguin Fresh and disrupted the traditional grocery experience.
• Why it’s im…

In This Episode:

• Why supply chain and logistics is a great first job to get a “global” experience of the world.
• What it was like working at LEGO during its turnaround period.
• Why he was hesitant to …

In This Episode:

• How Jeff used the school of hard knocks to carve out his space at Life Fitness.
• How LifeFitness is using technology and language partners to efficiently manage an international pres…

“How many of your followers should be considered leads?” - Aseem Badshah

In This Episode:

• How to drive new leads using social media.
• How to get higher engagement rates from your existing audience.
• H…

“The internet has changed from a content consumption platform to a content creation platform.” - Aseem Badshah

In This Episode:

• How Aseem launched his first business “scriptopia”.
• What it was like…