The NEW 5Cs of copywriting - a modern refresh of Bob Bly’s brilliant formula

Ready to write effective sales copy? 

In this episode of ill communication, I’m providing you with a checklist to help you write effective sales copy. You’ll use this checklist to help you prepare for writing and to help you edit your writing before you hit send or publish. 

You’ll learn this with the 5 Cs of copywriting. If you’re a digital marketer or copywriter, you might have heard of Bob Bly’s copywriting formula. It is a beautifully succinct way of explaining the foundations of great sales copy. 

I think Bob’s formula is awesome; however, I do think that something is missing and it is worth adding to the formula. It’s an ingredient that is sadly missing from a lot of the sales messaging that we see today. 

Tune in to hear my modern refresh of this classic formula and how to start using it to level up your sales copy today. 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Instantly level up your copy with the Rule of You: https://www.kimkiel.com/podcast-1/instantly-level-up-your-copy-with-the-rule-of-you
Learn more about Bob Bly: https://www.bly.com/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

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