Dean Jackson’s 9-word email: dos, don’ts and why it still works in 2025 {Summer Remix}

This summer, I’m bringing back some of my most-loved podcast episodes, and today’s is a gem.

You’ve likely heard of the 9-word email, a magical little formula created by marketing legend Dean Jackson. It’s short, punchy, and still incredibly effective for re-engaging leads and booking new clients in 2025.

But here’s the problem. Most people are using it wrong.

A recent newsletter from a well-known marketing expert reminded me how often the most important parts of this strategy get left out. So I’m diving back into this episode to give you the full picture. What to do, what to avoid, and how I’ve personally used this email to book $10K in client work.

You’ll learn:

• What the 9-word email actually is (and why it works)
• The right time and audience to send it to
• Mistakes that make you look out of touch (and how to avoid them)
• Real-life examples you can swipe and test today

Whether you’re reviving cold leads or teasing a new offer, this email strategy can be gold when used properly.

Need help crafting your own 9-word email or sales sequence? 

Book a 90-minute sales strategy session: https://kimkielcopy.thrivecart.com/strategy-coaching-power-session-usd/

Additional resources:

Find out more about Dean and subscribe to his newsletter: moredean.com

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