S4 Ep24: Rebranding: More Expensive than IP Protection
- Author
- Kary Oberbrunner
- Published
- Tue 01 Apr 2025
- Episode Link
- https://audioboom.com/posts/8696544
If you don't protect your IP, your competitor will. It's way more expensive to rebrand after the fact, than to protect your IP up front. Sadly, this is often the case if your competitor beats you to it. I should know. It happened to me. Learn from my mistakes and start leveraging your IP today.
