S4 Ep21: Turning Your Packaging into IP

Packaging is....well something you throw away. Or is it? Companies that integrate their IP into packaging are leveraging a major opportunity. Sometimes what you put on the outside of your product or service is even more valuable then the item itself. While some may disagree or debate, the reality is, it's the truth. The marketplace proves it time and time again. Discover how to maximize your IP, even within your packaging.