S3 Ep36: Do entrepreneurs need a smart PR strategy?

Is PR a waste of money or an essential element of an entrepreneurs' success? Effective PR can help businesses establish and deepen stakeholder relationships. It also amplifies a business’s purpose and explains how it serves consumers and meets their specific needs. PR is one of the most cost-effective ways to increase brand awareness and ultimately increase sales to grow your business. PR is not a luxury, but a necessity.