S1 Ep656: What to say when someone says, "What's it going to cost me?"

There's a cost to everything in life. So if someone asks you the question, what is your product or service going to cost me, you might want to ask them to consider the cost if they do not get it. If you guarantee your product or service, the cost of acting is actually nothing — no risk. But the cost of not acting is massive — to stay exactly the same. For more information on this topic, get your free book at https://www.dayjobtodreamjob.com