Ignite Your Business® Podcast presented by GREENCREST, Episode 8: Michele Lemmon, GREENCREST director of account services and public relations

On Episode 8 of the Ignite Your Business® Podcast, Michele Lemmon, GREENCREST Director of Account Services and Public Relations, discusses how to properly leverage media relations into marketing objectives in the digital age.

Lemmon talks about how media relations is about building a relationship with a specific audience, the advantage of earned media over paid, and the transformation that media relations can play in turning your business into a thought leader.

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Links:

GREENCREST: http://greencrest.com/