Ignite Your Business® Podcast presented by GREENCREST, Episode 59: Kelly Borth, GREENCREST CEO and chief strategy officer

There hasn’t been a year that has challenged business owners and marketers the way 2020 has in most of our lifetimes. How do you market your product and services if your business is closed, deemed “non-essential” or serving only a fraction of your customers? And how do you revise your messaging so that it isn’t tone deaf to a pandemic, a severe recession, and boiling-over racial tensions? In 2020, consumers and decision makers demand authentic, sensitive and inclusive communications from companies they do business with.