Ignite Your Business® Podcast-GREENCREST Episode 98-Kelly Borth, CEO and Chief Strategy Officer— How to Use Audience Segmentation in Your Content Strategy

There is no one-size-fits-all when it comes to reaching your prospects and customers. In this episode of the Ignite Your Business® Podcast, GREENCREST's CEO and Chief Strategy Officer, Kelly Borth, describes different ways to segment your audience, how B2B segmentation differs from B2C, and why audience segmentation is an important part of your overall content marketing strategy.