Episode 45: Pricing Listings for Today’s Market

**Episode 45: Pricing Listings for Today’s Market - If You List, You Last Podcast**

**Intro:**

- Welcome from Bob Mangold, the Listing Coach

- Topic: Properly pricing listings in today's market

- Join the conversation on the **Real Estate Asset Advisor Facebook Group**

- Opportunities for high-performance agents to grow listing agencies with marketing support

**Mortgage Market Update:**

- Fed cut interest rates by 50 basis points

- Impact on short-term vs. long-term rates and mortgage market

- Yield curve steepening, benefits for ARMs (Adjustable-Rate Mortgages)

- Forecast: Mortgage rates may decrease in the next 60-90 days

**Inflation & Mortgage Rates:**

- Fed confident inflation is under control, further rate cuts expected

- Projected interest rates: 5.75% by year-end

- Economic forecast: Unemployment may rise, potentially lowering mortgage rates

**Buyer’s Agent Commission Discussion:**

- August 17th changes and agent uncertainty

- Importance of hiring professionals in real estate

- Examples of buyers facing challenges without agent representation

**Pricing Your Listings to Sell:**

- Current market conditions: More inventory but not at pre-pandemic levels

- Impact of elections, consumer debt, and rising credit card debt

- New home builders offering incentives, competing with resales

- Key strategy: Price listings to sell, considering market conditions

**Tips for Agents:**

- Conduct deep-dive market analysis by zip code and property reports

- Encourage sellers to handle repairs and upgrades using services like Curbio

- Importance of professional photography and staging

- Build a network of local agents and market listings in areas where people are moving from (e.g., California to Texas)

**Closing Advice:**

- Don't reduce Buyer's Agent Commissions; it can hurt the deal

- Teach sellers how buyer’s agent commissions work and why it benefits them

- Final takeaway: If you list, you last!

**Join the Conversation:**

- Connect in the **Real Estate Asset Advisor Facebook Group**

- Weekly real estate updates, tips, and more!

Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors

Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org

Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com