Listen: DeLorean Plots an Electric Comeback

The DeLorean has certainly had an interesting life.

What was once the epitome of futuristic car design ultimately became a piece of nostalgia following the DMC DeLorean’s key supporting role in the Back to the Future films.

The company itself saw even more jarring ups and downs, including troubled production and a lukewarm public reception, followed by a rapid corporate demise and founder John DeLorean’s various legal troubles.

Anything with that type of pop culture staying power, however, is bound to turn up again every so often.

In the mid-1990s, a new company dubbed itself the DeLorean Motor Company to repair and rebuild the old company’s original cars. The company made the occasional, ill-fated attempt to resurrect the vehicle over the years, and the latest effort apparently kicked off on Super Bowl Sunday.