LISTEN: Colgate Testing New Toothpaste on Fake People

Digital twins are making an incredible impact on the manufacturing industry. By simulating the factory using real-time data from sensors and other IoT technology, manufacturers can iterate faster during the product design, improve efficiency, forecast potential equipment failures and even help train new workers in virtual environments. And now, one major toothpaste player is testing new products on digital twins of customers, i.e., virtual people.