Ford Changes Iconic Blue Oval

Ford this week unveiled the 2024 F-150 and eagle-eyed observers noticed a subtle change to the automaker’s iconic blue oval that came along with it.

Car and Driver noticed that the new logo removed the smaller silver oval on the inside of the badge. The outer border of the oval and the lettering are also now white instead of chrome. The publication confirmed the changes with Rob Brancheau, who serves as senior designer for colors and materials at Ford.