S2E31: Scott MacGregor – The importance of a clear corporate purpose

In today's episode of the Idea to Value Podcast, we speak with Founder and CEO of SomethingNew, a company which is revolutionising the recruitment industry and which has recently won their fourth consecutive American Business Awards for innovation.

See the full episode at https://wp.me/p6pllj-1nx 

We talk about why the recruitment industry was in such need of innovation, and the benefits of everyone in a team working towards a common corporate purpose

• 00:01:30 - The history of SomethingNew and how it got started
• 00:02:45 - The problem facing the recruitment industry
• 00:05:30 - How their company won awards for innovation in the recruitment industry by using a "Moneyball" method
• 00:08:30 - Innovation needs to be linked to delivery of real value
• 00:09:45 - Why it's important for a company to have a purpose, a reason for existing
• 00:10:30 - The positive impact of being in the right job, and the problems caused by being in the wrong job
• 00:12:45 - How to get staff aligned with a corporate mission
• 00:15:00 - What prevented Scott from starting with his idea for 10 years, and what people can learn from his experience

• Something New Website: https://trysomethingnewnow.com/
• Scott's Linkedin profile: https://www.linkedin.com/in/macgregorscott

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

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