The One Thing That Matters - How to Find a Differentiator That'll Support a Business
- Author
- Brian Scordato | Tacklebox, Brian Scordato
- Published
- Wed 16 Aug 2023
- Episode Link
- https://idea-to-startup.simplecast.com/episodes/the-one-thing-that-matters-how-to-find-a-differentiator-thatll-support-a-business-POafaDFI
Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels.
00:00 Beehiiv
00:33 Differentiator intro
04:00 What do you hire a differentiator to do?
05:44 The Attention Pie
09:03 Smooth Jazz
09:28 Popup Bagels
16:30 Five Prompts for Your Differentiator
