The Law of The Startup Wedge (feat. circadian rhythms and trust transactions)
- Author
- Brian Scordato, Brian Scordato | Tacklebox
- Published
- Wed 03 May 2023
- Episode Link
- https://idea-to-startup.simplecast.com/episodes/the-law-of-the-startup-wedge-feat-circadian-rhythms-and-trust-transactions-JiVCRIfZ
Today, we're going to talk about one of the fundamental laws of startups - The Wedge. It's the best way to build trust when you have a product that's got a longer feedback loop or requires a lot from your early customers. We'll show a few examples and build out a framework to help guide you when you're looking for, and implementing, a wedge.
