How to Use One-Person Landing Page Tests to Find Your Differentiator (ITS Classic)
- Author
- Brian Scordato | Tacklebox, Brian Scordato
- Published
- Thu 18 Jul 2024
- Episode Link
- https://idea-to-startup.simplecast.com/episodes/how-to-use-a-one-person-landing-page-tests-to-find-your-differentiator-its-classic-Y6FDZv_e
Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on.
00:51 Intro - Landing Pages
03:21 Circles
10:00 Smooth Jazz
10:32 The One Person Landing Page + ELU
17:45 A Chronic Pain Startup’s One Person Landing Page Test
24:56 System + The End
