How to Use Landing Page Tests to Find Your Beachhead Customer (feat. the One Person Landing Page and the ELU Framework)
- Author
- Brian Scordato, Brian Scordato | Tacklebox, Tacklebox
- Published
- Wed 17 May 2023
- Episode Link
- https://idea-to-startup.simplecast.com/episodes/how-to-build-a-system-of-landing-page-tests-to-find-your-beachhead-customer-feat-the-one-person-landing-page-and-the-elu-framework-yp_dcDc4
Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on.
