1. EachPod

How to Guarantee Word of Mouth Growth for Your Startup

Author
Brian Scordato
Published
Wed 23 Mar 2022
Episode Link
https://idea-to-startup.simplecast.com/episodes/how-to-guarantee-word-of-mouth-growth-for-your-startup-2zcSQ9wA

Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep.   

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