How to Build Trust in Six Seconds (Thrust + Drag Part 2, feat. an elephant and the bus stop exercise)
- Author
- Brian Scordato | Tacklebox, Tacklebox, Brian Scordato
- Published
- Wed 22 Mar 2023
- Episode Link
- https://idea-to-startup.simplecast.com/episodes/how-to-build-trust-in-six-seconds-thrust-drag-part-2-feat-an-elephant-and-the-bus-stop-exercise-2gKgz3wp
Today, we'll finish up on Thrust and Drag. This time, we'll talk about building trust with your customer in six seconds - creating thrust that'll buy you another six seconds, and another after that. There's art and science to getting people's attention in such a short period of time, and we'll talk through both.
