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A Four Part System to Generate Ideas (aka how to let your brain be a brain) - ITS Classic

Author
Brian Scordato | Tacklebox, Brian Scordato
Published
Thu 28 Aug 2025
Episode Link
https://idea-to-startup.simplecast.com/episodes/a-four-part-system-to-generate-ideas-aka-how-to-let-your-brain-be-a-brain-its-classic-VyQ_QGwA

Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup. 

00:26 Idea People
02:47 A Baseball Training Facility
04:45 Inversion
07:46 Smooth Jazz
9:24 Part 1: Identifying the Problem
12:34 Part 2: Collecting
17:22 Part 3: Chewing
20:14 Part 4: Testing
21:37 The End + How to Start

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