Qbah: Purpose Over Popularity - Building Health Awareness

After a two-month hiatus, I Will Not Lose returns with a powerful conversation that blends purpose, passion, and production. Host Tony Ortiz sits down with Cuba, the founder of Salud 24/7—a health-focused media network backed by Telemundo and WFMZ, designed to empower the Hispanic community with accessible medical information across TV, podcasts, and social platforms.

Cuba shares his journey from hip hop artist and music producer to media entrepreneur, and how the lack of accessible health information during the COVID-19 pandemic sparked his mission. Alongside his co-founder Dr. William Felix and a talented production team, Cuba is making health content that’s real, culturally relevant, and rooted in lived experience.

The two creatives reflect on the power of staying aligned with your purpose, navigating burnout, and using your gifts to create impact. Whether you're a dream chaser, creative, health advocate, or just curious about starting something meaningful—this episode is your call to action.

Topics Covered:

0:00 - Welcome Back! Season 6

0:24 - Salud 24/7: Health Network

1:06 - Health Info For Hispanics

2:05 - Why Focus on Latino Health?

3:22 - Meet Doctor William Felix

4:52 - Marketing & Distribution Strategy

5:20 - Health Info You Can Use 24/7

6:03 - Purpose: The Key to Success

6:56 - Valley Health Partners Support

7:57 - Success is a Journey 🚀

9:20 - Measuring Success: Loyal Viewers

10:10 - Theme Song Recognition = Success

11:17 - Diary of a CEO Inspiration?

12:02 - Ty Created a Media Monster

13:30 - Dominoes: The Next Big Sport?

14:28 - Preventative & Mental Health

15:14 - Adults Change When They Want To

16:17 - Intermittent Fasting Benefits

17:20 - Awareness, Not Passion for Health

18:69 - Find One Thing To Change

19:06 - How Do I Feel and Why?

20:10 - How Do People Make You Feel?

20:69 - Moving From Music to Media

21:44 - The Experience (DXP) Influence

23:03 - The End of the Music Era

23:77 - Respect Other People's Stuff

25:35 - Adapting to the New Landscape

25:77 - More Failures in the Last 5 Years

26:66 - Easier To Keep Going Than Quit

27:89 - I Can Inspire People

28:66 - I Will Not Lose Origins

30:39 - You're Special. Talk About Yourself!

31:11 - What To Tell My Younger Self

32:12 - My Skill: Get Right People Together

32:83 - Beth's Passion For This Program

33:17 - Sponsorship & Advertising Needed

33:77 - Find Salud 24/7 Online

34:41 - Support The Podcast!

🎧 Listen now and be reminded: I Will Not Lose.

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