Why 94% of Salespeople Never Become Elite, And How To Fix |EP21| Will Aitken

🎤 In this must-listen episode of The "I Used to Be Crap at Sales" Podcast, host Mark Ackers interviews Will Aitken, one of the most recognised voices in sales content today. 

Will is a former SaaS AE turned sales coach, keynote speaker, and viral content creator with over 140,000 LinkedIn followers and millions of views across TikTok and YouTube.
He’s built a global audience by combining relatable sales insights with unforgettable humour—and today, he’s opening up like never before.

🔥 What You'll Learn:
👉 Why “need for approval in sales” is the #1 mindset trap holding reps back
👉 How Will went from underperforming rep to sales leader and content icon
👉 How becoming coachable changed everything in Will's career and life
👉 The truth about ego, self-worth, and seeking validation through work

This is more than a sales conversation—it’s a roadmap for anyone who’s ever doubted themselves, felt stuck in their role, or wanted to take control of their growth. 

Whether you're a sales rep, leader, or creator, Will's story will leave you inspired and equipped.

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✅ Connect with Us:
Follow Mark Ackers on LinkedIn: https://www.linkedin.com/in/markackers/
Follow MySalesCoach on LinkedIn: https://www.linkedin.com/company/mysalescoach-com
Follow Will Aitken on LinkedIn: https://www.linkedin.com/in/justwillaitken/