The Energy Shift - Aloni Benau | Endorfix

In just 11 months, Endorfix has sold over a million transdermal patches, with 40,000 return customers driving its rapid growth.

In this episode, Endorfix founder Aloni Benau shares his journey in creating a coffee alternative designed to combat sugar crashes, promote steady energy, and balance mood and cravings. Initially expecting a younger audience, he found broader appeal among health-conscious users. Reflecting on past challenges, Aloni highlights the value of "failing fast and learning from it," and his shift to scalable transdermal patches, using himself as the first tester. With plans to double revenue and expand globally, he discusses his vision, the power of purpose, and his strategies for standing out in a crowded market. 

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