The "No One Will Care About My Business As Much As I Do" Trap.

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I TOO HAVE BEEN GUILTY OF SAYING THE SAME THING THAT I'M ABOUT TO RIP APART.

"No one will care about my business as much as I do", or it's ugly cousin "No one will ever work as hard as I do". You've said it. I've said it. Every business owner I know has said it. And if you're saying it right now, you probably think it makes you sound committed or hardworking or maybe even noble. But let me be clear, that belief, that sentence...it is not a badge of honor.

It is a neon flashing sign to me that get ready for it; You are the problem. Let's start here.