The Underdog Effect

In today’s episode I talk about the hidden value of being branded an underdog, and how labels and perceptions can give you an advantage, whether you’re playing poker or taking a high-profile meeting on the highest floors of a corporate tower. 

I also discuss the benefits of narrowing focus and starting off small when beginning a new venture, and ask whether Donald Trump is showing the characteristics of a good leader by refusing to accept defeat in the US election.