#7: The Rich Is in the Niche

On today’s episode, I’m talking all about niching. If you’re ready to increase your rates, grow your business, or better position yourself for an in-house job, then this is an episode you need to listen to.  

IN THIS EPISODE YOU WILL LEARN: 

• What does “the rich is in the niche” really mean and why does it matter so much? 
• The reasons why attorneys resist the concept of niching down 
• If you are trying to please everyone, you won’t please anyone 
• The differences between substantive and marketing niches 
• The ways to position yourself as an expert and build credibility in your substantive niche 
• Why you’re not really memorable if you only market yourself as a general litigator or attorney 
• Ways to start niching today even if you've not done it in the past   

And much more!  

Get full show notes and more information here: http://www.hustleandflowpodcast.com/7