Behind HOA: Building our brand on Purpose

This ‘Under the Hood’ series is planned to take you behind the scenes to understand more about what it’s like to build a brand and support livelihoods on Purpose. Throughout it I hope you can get more of an understanding as we talk through some of the different aspects of what we do, why we’re making the decisions we do…

and in a really honest way, open the doors to feedback from you about what are the good ideas, the sh*t ones as well as showing the opportunities for you either individually or as a business to work with us. 

In Episode 1, I sit down with Charlotte Durack from Studio Agriculture.

• Charlotte and I got talking in late 2021, up to that point our look and feel was guided by me and I knew i wanted it to be different however didn’t quite have the skills or know where to start.
• We chat about the approach to giving us a look that was fresh, unique and allowed us to focus on celebrating agriculture and honouring tradition while also being a modern brand. 
• I also learnt a thing or two about perception and understanding… here I was thinking the handwritten parts of our brand were the ‘human touch’ which they are, AND they are also our way of filling in the gaps with each individual story.

Find out more about the role at MaxCare here: https://humansofagriculture.com/stories/careers-in-ag-maxcare