087 | Storytelling Your Brand with Ché Elizaga Castro

Do you ever wonder why you love a certain movie or a specific podcast? Maybe you’re thinking, “I don’t know. It’s just good!” (And hey, I’m with ya.) But there is a reason why you feel so connected and compelled to that specific content and it’s because of the story. . .  People fall in love with stories and then inherently with the people who are sharing them because ultimately, you see yourself. You can see yourself coming face to face with a situation, overcoming, and being triumphant in the end. Ché Elizaga Castro is a storyteller extraordinaire and in this conversation, she connects the dots between storytelling and marketing your business and so much more. 

We cover:

+ The psychology behind marketing and selling

+ What makes up a great story

+ Figuring out what your brand story is

+ Some “soft” rules or things to be aware of when it comes to storytelling

+ The impact of a story

+ Why people care about your story

Connect with Ché at comealive.co or on Instagram @comealive.co!

If you enjoy this episode, please leave a review on Apple Podcast and share it to your Instagram stories!

Don't forget to tag me @feelgoodsocial, so I can see and spread the love back to you!

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For extended show notes + a whole lot of goodies, visit feelgoodsocial.com/episode/87

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With our new fun 7-question quiz, I'll help you hone in your brand's personality + voice + visuals, so you can easily create content that feels "on brand" and looks beautiful in your grid!

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Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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