Resurrecting Salvador Dalí: a creative talk with Kazuo Kubo & Lucas Ribeiro

In our 50th episode, we sit down with Brazilian creative power duo Kazuo Kubo and Lucas Ribeiro. These two seasoned Creative Directors take us behind the scenes of their surreal journey: producing an AI-generated commercial based on a lost Salvador Dalí script. From ethical debates to technical execution, this one’s a wild ride.

Highlights

• How Kazuo and Lucas moved from Brazil to leading roles in major US agencies
• The origin story of “Giraffes on Horseback Salad,” a lost Dalí screenplay now brought to life
• A step-by-step look at the creative AI workflow: research, generation, editing, and sound
• Why AI didn’t replace anyone but empowered a small team to do big things

Links

Kazuo's Linkedin
Lucas' Linkedin

Checkout their book:
Principle: 128 principles to start a creative career in an advertising agency

Watch the commercial:
"Giraffes on Horseback Salad"

The Human AI Experience 2025 Intro

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