Ontological Design & AI: How our tools are shaping us with Daniel Fraga

In this deep and wide-ranging conversation, Daniel Fraga joins us to explore the evolving intersection of design, AI, architecture, and human experience. From his origins in speculative architecture to leading AI-driven design at Danske Bank, Daniel shares a unique philosophical perspective on how we shape, and are shaped by technology.

Highlights

• The concept of ontological design: "As we design our world, our world designs us in return"
• Moving from designing for humans to designing with humans
• AI’s role in UX/UI and the evolution of adaptive, dynamic interfaces
• Real-world applications of generative AI in banking at Danske Bank
• Philosophical perspectives on subjectivity, systems, and technology
• The myth of the “creative guru” and democratization of design
• How data, culture, and design come together in the age of personalization
• Tools like Vev and Lovable that are transforming the product design cycle
• AI alignment, ethical boundaries, and the future of creativity

Best quote

"In a world where you can either design or be designed, I like to think we should learn, so we can be conscious of what’s happening."

Links

Daniel Fraga's Linkedin

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