AI, Trust & the Future of Media with Malte Lange

In this episode, me and my co-host sat down with Malte Lange: certified B2B Marketing Expert and founder of Lead Your Way.

With 17+ years of experience and a background in engineering, Malte doesn’t just talk strategy, he implements it. We covered how AI is actually changing B2B marketing workflows today.

Chapters
00:00 – Who is Malte Lange
02:45 – The IT + Marketing Blend
06:10 – AI in Action
10:30 – Clients vs. AI: Who’s Driving?
14:00 – Real-World Use Cases
17:15 – Cross-Platform AI Strategy
20:40 – Planning vs. Doing
24:00 – AI vs. Creativity
28:10 – Tips for Marketers
33:00 – What’s Next?

Links
Malte's Linkedin Profile
Lead Your Way Agency

The Human AI Experience 2025 Intro

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