Every famous architect whether it is Frank Gehry playing...

Every famous architect whether it is Frank Gehry playing Whimsical Wizard, Frank Lloyd Wright playing Egotistical Master, or Rem Koolhaas playing Intellectual Sheep, all have a branding game-plan that is strategically aimed at getting fame and recognition. Peter Zumthor playing Hermit Genius is no different. download the mp3 audio or subscribe to the podcast. complete transcript: Play Peter, the Pritzker Peddling Hermit Genius