S3 Ep 89 Greenwashing & Consumer Power with John Pabon

Why This Episode Is for You
If you’re tired of vague “green” promises from big companies and wondering what sustainability really means, this episode will shift your perspective. Whether you're a conscious consumer, an entrepreneur trying to do better, or just overwhelmed by the climate crisis, this conversation with sustainability expert and former UN consultant John Pabon will give you clarity, inspiration, and real-world insight. It's not about being perfect—it's about doing better.

What We’re Unpacking in This Episode
🛢 The hard truths about corporate greenwashing
📈 How consumer power drives real change
💡 The role of media and positive messaging in climate action
🔥 Why climate change is already affecting us—and how we normalize it
🌍 What true sustainability looks like (spoiler: it’s complicated)
💬 The influencer shift away from fast fashion
🤝 Why collective, imperfect action still matters

Your Key Takeaways

• John Pabon’s career pivot was sparked by a teacher who encouraged him to look deeper into social impact.
• Sustainability is not just about the environment—it includes social and governance aspects too.
• Consumers hold massive power: our spending habits influence how companies behave.
• Greenwashing is real, and it’s rampant—especially in the oil and gas industries.
• Perfect sustainability doesn’t exist, but progress and accountability matter.
• Regulated industries tend to show better sustainability metrics.
• The media rarely links extreme weather to climate change, which desensitizes the public.
• We need hope-driven storytelling, not fear-based messaging, to inspire action.
• Everyone has a personal sustainability “passion point”—find yours and lean into it.
• Don’t try to do it all. Focus on your strengths and be part of the change.
• The influencer world is slowly shifting, challenging fast fashion and promoting more ethical choices.
• Global climate impact is interconnected, and our choices ripple out far beyond us.

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