Ep. 2: Advocacy Research and Polling (feat. Anna Greenberg)

Research and polling are essential parts of advocacy campaigns. Understanding the policy arena and testing your messaging will prevent your organization from wasting limited resources and help keep you on track to win. Tune in to learn about some different research methods, how to make the most out of a limited research budget, and what to look for when hiring a research consultant or pollster. This episode’s guest is Anna Greenberg, PhD, a pollster and former professor at the Harvard Kennedy School. Dr. Greenberg discusses why you must be upfront about your budget with your research consultant and what you need to have in mind when putting together a research plan.

Resources

Advocacy Research—Know Your Options

Polling, Research and Focus Groups for Advocacy Campaigns

Using Google Tools for Advocacy and Political Research

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Martín Diego Garcia

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Presented by The Campaign Workshop