How to Use Podcasts to Build Community, Engage Customers & Drive Loyalty

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall dive into how podcasts can become powerful tools for customer engagement, retention, and community building. They explore why retention is the new growth, how podcasts can be used for onboarding and upselling, and why intentional content creation is key to building deeper connections. Alex shares lessons learned from growing a fast-paced Facebook group and the pitfalls of treating it like a sales funnel, while James highlights how podcasts can drive people into meaningful communities. They also discuss how Screw It Just Do It will become the official podcast of the Festival of Entrepreneurs, bridging live events and ongoing engagement. This episode is packed with strategies for turning listeners into loyal customers, building community-driven podcasts, and creating intentional content that drives long-term impact.

What You'll Learn in This Episode:

• Why podcasts are one of the best tools for customer engagement and retention

• How to use podcasts for onboarding, upselling, and loyalty

• The difference between a group and a true community and why it matters

• How to integrate podcasts with live events to sustain energy and connection

• Ways to involve listeners directly through interactive content like voice notes

• Why intentional content creation is key for long-term podcast success

  
  

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Key Takeaways:

1. Retention is the new growth: engage the listeners you already have.

2. Communities thrive when people feel part of something, not when they’re sold to.

3. Podcasts can bridge live events and ongoing digital engagement.

4. User-generated content (like voice notes) deepens trust and belonging.

5. Being intentional with podcast content makes it more engaging and impactful.

   
   

Join the Conversation:

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In this show, we discuss:

podcast lead generation, podcast monetisation, podcast strategy, how to grow a podcast, podcast marketing, B2B podcasting, podcasting for business, podcast tips for beginners, start a podcast, grow podcast audience, podcast sales funnel, podcast guest strategy, podcast cta, content repurposing, alex chisnall, james burtt, start grow monetise your podcast, podcast tips 2025, how to monetise a podcast without ads