How to Monetise a Podcast Even with a Small Audience!

Think you need millions of downloads to make money from podcasting? Think again! In this episode of Start, Grow & Monetise Your Podcast, hosts Alex Chisnall and James Burtt dive deep into how to monetise a small podcast audience effectively. Whether you’re a niche podcaster, industry expert, or content creator, this episode breaks down real-world strategies that have helped small podcasts turn into profitable businesses. 

From securing high-value sponsorships and selling digital products to leveraging subscription models and YouTube monetisation, we explore actionable ways to generate revenue—no matter the size of your audience. Tune in now and start building a sustainable income from your podcast today!

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What You'll Learn in This Episode:

• How to define your financial goal for podcast monetisation

• Why a small, engaged audience can be more valuable than mass reach

• The power of niche sponsorships—even with less than 10K downloads per month

• Monetisation strategies beyond sponsorships: digital courses, masterminds, and paid content

• Why YouTube & Spotify Premium payouts can be a game-changer for podcasters

• How to create a step-by-step monetisation funnel for your podcast

Key Takeaways:

1. Set a financial goal – Understand how much money you need to cover costs & earn a sustainable income

2. Leverage your niche – Even a small audience can attract high-paying sponsors if they’re industry decision-makers

3. Monetise beyond ads – Digital products, courses, and mastermind programs provide recurring revenue

4. Track audience engagement – Know your numbers (downloads, social reach, retention) to pitch brands effectively

5. Experiment with paid models – Subscription-based podcasting and exclusive content can boost earnings

Recommended Tools & Resources:

• Spotify for Podcasters – Monetise through Premium subscriptions

• YouTube Partner Program – Earn ad revenue from your podcast videos

• Kajabi / Teachable – Build and sell digital courses to your audience

• ConvertKit / Mailchimp – Email marketing tools to nurture potential buyers

• Fiverr / Canva – Affordable branding and design tools for your podcast

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

Podcast monetisation, small audience podcast, niche podcast sponsorships, podcast revenue, digital products for podcasters, podcast marketing, how to make money podcasting, podcast ads, podcasting business model, YouTube podcast monetization, Spotify podcast earnings, passive income for podcasters, podcasting tips, podcast growth, podcast audience engagement, podcasting for beginners, podcasting strategies